Search Engine Optimization and Marketing (SEO & SEM)

SEO & SEM 2

 

Let Magnaweb help you reach a higher level in your business where your site can produce organic traffic without having to spend hundreds of dollars in marketing and advertising.

Search Engine Optimization, Strategy, and Marketing
In order for your search engine marketing campaign to be successful, you will need a company that is experienced and specialized in all aspects of search engine marketing.

Most companies focus on performing a quick and dirty search engine optimization. Those companies typically edit your pages and add baseless keywords and descriptions to your pages’ Title and Meta Descriptions without any consideration to the relevancy of those keywords to the corresponding pages.

Sloppy search engine optimization not only does not produce results, it may cause an adverse effect and negative results. Google’s engine is smart enough to recognize and ignore sloppy site content and optimization.

Search Engine Marketing Process:

Step 1. Keyword Research, Reporting and Selection
Includes:

  • Market landscape research and reporting
  • Competitive research and reporting
  • Broad and targeted keyword research and reporting
  • Competitive keyword research and reporting
  • Keyword selection

Step 2. Site Structure, Navigation and Content Research
Includes:

  • Site structure, navigation and content optimization evaluation
  • Recommend and implement optimized site structure, navigation and content

Step 3. Related Content Creation and Copywriting
Includes:

  • Keyword selection
  • Content creation and copywriting

Step 4. Search Engine Optimization Implementation
Includes:

  • Test site for optimization and search engine indexing issues
  • Fix site for optimization and search engine indexing issues
  • Implement URL friendly pages (requires site, CMS, and server support)
  • Update Titles, Meta, Heading and Image ALT Tags
  • Google Webmaster Tool Registration, run site evaluation
  • Bing Webmaster Tool Registration, run site evaluation

Step 5. Competitive, Directory and Backward Link Research and Building
Includes:

  • Research your competitor’s position, included directories and backward links
  • Build related links (with impact) using search engines’ approved and recommended methods

Step 6. Directory Submission Includes:

  • Submit your site to general and targeted directories in your business category / industry

Step 7. Social Media
Includes:

  • Establish your company’s profile / pages in top social media sites such as: Facebook, Linkedin, Twitter, Google Plus, Bing Local, Yelp, Citysearch
  • Create effective and targeted marketing content to capture and engage targeted users / clients.
  • Continuously post relevant content and engage with your users

Step 8. Monthly Results Analysis and Marketing Adjustments
Includes:

  • Marketing consultation
  • Review analytics, business impact and traffic impacts from the above marketing traffic from:

    Search engines

    • keyword referrals
    • Directory and other referral sites
    • Press Releases
    • Social Media
    • Adjust the above optimizations and marketing to improve traffic or business impacts